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Ask the Expert, Inspiration - Friday, May 17, 2013 10:13 - 0 Comments
8 Recommended Books to get You Thinking Design
Attention spans are contracting, commercials are filtered, messages have a character limit and the competitive landscape is increasingly cluttered. The greatest weapon we have is design. That was the topic of discussion during a recent AMA Baltimore event. At the event, Bates Creative’s Creative Director, Erik Hansen shared ways to think about building brand awareness by design. A term Erik uses to describe this is “Designful Thinking.
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Ask the Expert, Inspiration - May 17, 2013 10:13 - 0 Comments
8 Recommended Books to get You Thinking Design
Attention spans are contracting, commercials are filtered, messages have a character limit and the competitive landscape is increasingly cluttered. The greatest weapon we have is design. That was the topic of discussion during a recent AMA Baltimore event. At the event, Bates Creative’s Creative Director, Erik Hansen shared ways to think about building brand awareness by design. A term Erik uses to describe this is “Designful Thinking.
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Strategy - Mar 12, 2013 15:30 - 0 Comments
Digital Strategy, The Basics
Part 1 of 3 in a series of blog posts on digital strategy.
We’re always excited to hear about the newest technologies and digital devices; did you hear the latest rumors that Apple will be releasing two new iPhones in 2013? Clients often come to us excited about the opportunities these open up for their organizations. But before we can get started, we always take a step back to refer to digital strategy.
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Ask the Expert Creative Process Our Take on It Strategy Trends
Creative Process, Strategy - Mar 5, 2013 10:06 - 0 Comments
NECA Redesigns Magazine Website ECmag.com
Clients always find it interesting to see before and after samples of our projects. So here’s a look at what we did for our client the National Electrical Contractors Association (NECA) and its mobile-optimized magazine website ECmag.com. We’ll start with the good…
After
The ELECTRICAL CONTRACTOR brand has an established look and feel.
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