BCG HomeStrategy - Thursday, March 4, 2010 10:22 - 0 Comments
Print and Online Magazines
How to make a wonderful harmony
We start each business day with the dream of learning the secret to making our magazines flourish in both print and online. Depending on your passion you may prefer one option over the other. Clearly, there is still a strong desire for a print edition in many topic areas. There are also many publishers behind the eight ball with their magazine’s online presence or lack thereof. Many do not want to accept change, or have not fully embraced, or understand, the power of the Web, video, social media, mobile applications, or whatever the newest technology is when you are reading this.
For some publishers the flip page PDF may serve a purpose. It may be providing opportunities for expanding international readership or creating an online-only option for its readers. Advertisers benefit since it can expand the number of those who will see their ads and they can actually see the analytics and track it. Allowing advertisers the opportunity to share much more with a link to their site. Continue
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Inspiration - Feb 11, 2010 11:44 - 0 Comments
Niche Magazines Show Passion for their Readers
Show them more love with better design
As I return home from Tempe, AZ after speaking at the 2010 Niche Magazine Conference, I was inspired to write about the energy I felt at the conference. It was clear that many small publishers have weathered the economic storm over the last two years and were there to find new solutions to take their B-to-B, trade or consumer magazines to the next level. While most have met with challenges in the recent past, they are more optimistic than ever to grow using the new opportunities in front of them in media publishing. Attendees shared ideas and stories of successful use of social media, creating more powerful and useful web sites and how they planned to increase revenue over the next several years.
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Trends - Jan 26, 2010 10:00 - 0 Comments
What Can Red Do For You?
A Color Trend With Traction
In the past few years, a keen observer might say that green has made its way to the top of the color power list. Anyone keeping up with the news will find green philosophers waxing poetic about the environment, corporate social responsibility (CSR), sustainability communication, greenwashing, and green tea. The combination of new environmental mindsets and corporations positioning social responsibility efforts under a green label has raised the profile of the color green.
In a recent corporate social responsibility and sustainability Google alert, I saw a listing titled, “RED is the new green.”1 Intrigued by the possibility that red may be scooping the trendiness of green, I did a Google search on the phrase—45,000 hits.
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Creative Process - Nov 16, 2009 14:10 - 0 Comments
Design Strategy for your Magazine – Part IV
Consistency in Implementation is the Key
With a fresh, well-targeted design for your publication now in place you are ready to take the steps to make the ongoing implementation consistent and streamlined. If you have been following my four-phased process for developing the design strategy for your magazine, don’t stop yet. The fourth phase is critical to the ongoing success of your publication.
Many organizations skip the development and documentation of the style guide. Don’t do it. I promise you, you will regret it later. It may be when a new designer has to take over or when your boss tells you to make the type smaller to fit in more content. At any rate, take the time to build the style guide and use it as your manual, road-map, bible, or whatever you would like to call it. Continue
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