BCG HomeStrategy - Tuesday, June 29, 2010 10:57 - 0 Comments
Creating Innovative Communication Strategies
Guts, Research, Ideas, and Action
Writing and implementing an organizational communication strategy takes guts. Any communication director or vice president of communications will tell you that the process oftentimes is like taming an alligator. The situation can be further exacerbated if you are a new hire. In unfamiliar territory, it’s hard to navigate through the murky waters of change management and organizational politics.
And, while you may be able to saddle up with ease, taking the reins and delivering a meaningful strategy, will take time, relentless passion, a compelling vision, and world-class execution. Your implementation efforts will live or die by quality of your communication strategy. Continue
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Inspiration - May 25, 2010 9:12 - 0 Comments
Making Word Art with Wordle
Have you ever come across a web tool that really catches your attention? When you see the results or evidence of the tool and are drawn to it, your mind wanders: That’s interesting. That’s unique. How did they do that?
If the user of the tool has honored the originator’s rules, it’s likely that the link for the tool, program, or widget is placed near the evidence of its work. Click on the link and explore the story of the object or widget. Those tools that capture your attention deserve a second look.
Recently, I received a branded email from one of my LinkedIn colleagues that had a colorful and playful wordle signature. What’s a wordle, you say? It is a great word cloud tools designed by IBM senior software engineer Jonathan Feinberg who works at the Collaborative User Experience (CUE) Lab of IBM Research. Continue
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Trends - Jan 26, 2010 10:00 - 0 Comments
What Can Red Do For You?
A Color Trend With Traction
In the past few years, a keen observer might say that green has made its way to the top of the color power list. Anyone keeping up with the news will find green philosophers waxing poetic about the environment, corporate social responsibility (CSR), sustainability communication, greenwashing, and green tea. The combination of new environmental mindsets and corporations positioning social responsibility efforts under a green label has raised the profile of the color green.
In a recent corporate social responsibility and sustainability Google alert, I saw a listing titled, “RED is the new green.”1 Intrigued by the possibility that red may be scooping the trendiness of green, I did a Google search on the phrase—45,000 hits.
Continue
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Creative Process - Nov 16, 2009 14:10 - 0 Comments
Design Strategy for your Magazine – Part IV
Consistency in Implementation is the Key
With a fresh, well-targeted design for your publication now in place you are ready to take the steps to make the ongoing implementation consistent and streamlined. If you have been following my four-phased process for developing the design strategy for your magazine, don’t stop yet. The fourth phase is critical to the ongoing success of your publication.
Many organizations skip the development and documentation of the style guide. Don’t do it. I promise you, you will regret it later. It may be when a new designer has to take over or when your boss tells you to make the type smaller to fit in more content. At any rate, take the time to build the style guide and use it as your manual, road-map, bible, or whatever you would like to call it. Continue
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