Other Recent Articles


Want to hear more from BCG? Join our email list.

Join out LinkedIn group

Are you a member of linkedIn?
Join our professional group.

Our Facebook fan page

On Facebook?
Become a fan of BCG.

Inspiration - Feb 11, 2010 11:44 - 0 Comments

Niche Magazines Show Passion for their Readers

Niche Magazines Show Passion - Illustration by Marina LindermanShow them more love with better design

As I return home from Tempe, AZ after speaking at the 2010 Niche Magazine Conference, I was inspired to write about the energy I felt at the conference. It was clear that many small publishers have weathered the economic storm over the last two years and were there to find new solutions to take their B-to-B, trade or consumer magazines to the next level. While most have met with challenges in the recent past, they are more optimistic than ever to grow using the new opportunities in front of them in media publishing. Attendees shared ideas and stories of successful use of social media, creating more powerful and useful web sites and how they planned to increase revenue over the next several years.
Continue

More In Inspiration


Trends - Jan 26, 2010 10:00 - 0 Comments

What Can Red Do For You?

What Can Red Do For You? - Illustration by Marina Linderman

A Color Trend With Traction

In the past few years, a keen observer might say that green has made its way to the top of the color power list. Anyone keeping up with the news will find green philosophers waxing poetic about the environment, corporate social responsibility (CSR), sustainability communication, greenwashing, and green tea. The combination of new environmental mindsets and corporations positioning social responsibility efforts under a green label has raised the profile of the color green.

In a recent corporate social responsibility and sustainability Google alert, I saw a listing titled, “RED is the new green.”1 Intrigued by the possibility that red may be scooping the trendiness of green, I did a Google search on the phrase—45,000 hits.
Continue

More In Trends


Creative Process - Nov 16, 2009 14:10 - 0 Comments

Design Strategy for your Magazine – Part IV

Design Strategy 4 – Illustration by Marina LindermanConsistency in Implementation is the Key

With a fresh, well-targeted design for your publication now in place you are ready to take the steps to make the ongoing implementation consistent and streamlined. If you have been following my four-phased process for developing the design strategy for your magazine, don’t stop yet. The fourth phase is critical to the ongoing success of your publication.

Many organizations skip the development and documentation of the style guide. Don’t do it. I promise you, you will regret it later. It may be when a new designer has to take over or when your boss tells you to make the type smaller to fit in more content. At any rate, take the time to build the style guide and use it as your manual, road-map, bible, or whatever you would like to call it. Continue

More In Creative Process