Learning to share is one of the most important things we gain from our youth. It sets us up to experience more, have more friends, and have a more fulfilling life. In business, sharing is not always our first approach. But today, Bates Creative Group takes the leap to make sharing a larger part of our philosophy. Today we launch Align online.

Formerly a quarterly print newsletter, Align is now digital. For those of you who know us, this launch is long overdue. For those of you who are meeting us for the first time, we hope you will quickly become part of our inner circle. As we share our thoughts and expertise each week, we hope to create a rich learning experience for all.

After more than 12 years of delivering innovative solutions to our clients, broadening our community seemed to be the next logical step. By harnessing the technology of the digital age, we’ve found a new way to amplify our voice and express our excitement about the thought-leadership we have to offer. It’s all been there, just waiting for us to break out the microphone.

Anyone who is interested in being inspired, educated, challenged and motivated, this launch is for you. With topic areas including creativity, strategy, process and trends, we hope to help you succeed in creating better working relationships, developing stronger strategies and achieving more creative results. With these successes, you are sure to see more engaged audiences, greater ROI, and much-needed fun.

The experts at Bates Creative Group have recruited several highly-regarded strategic partners to join our team of regular Align contributors. We will also have additional outside contributors take us deeper into our topic areas with important insights for our industry.

One of these invaluable partners, Lou Ann Sabatier, is helping us kick off our launch issue with an article about content strategy. Lou Ann is a well-known speaker and educator and has been a consultant to the publishing industry for more than 28 years. Her regular offerings on strategy and trends will not disappoint.

Next time you find yourself stuck on a project and you can’t seem to move forward, you may find an idea here to inspire you, or a tip to get you unstuck. We hope our processes and thinking will apply to some of your own situations and help you resolve the latest snags in your workflow.

What’s even better is that there’s no reason to miss out on a single post — sign up to receive email notification when new articles are posted, or subscribe to the Align RSS feed. Visit often to comment, share articles with friends and colleagues, and help grow our community. And of course, if we have helped you, we would love to hear all about it!

So click, scroll, and enjoy all the trappings of Align online. Hope to see you again real soon.

Read more posts by Debra Bates-Schrott