Strategy - Tuesday, June 29, 2010 10:57 - 1 Comment

Creating Innovative Communication Strategies

Guts, Research, Ideas, and Action
Writing and implementing an organizational communication strategy takes guts. Any communication director or vice president of communications will tell you that the process oftentimes is like taming an alligator. The situation can be further exacerbated if you are a new hire. In unfamiliar territory, it’s hard to navigate through the murky waters of change management and organizational politics.