Strategy - Tuesday, June 29, 2010 10:57 - 0 Comments

Creating Innovative Communication Strategies

Guts, Research, Ideas, and Action

Writing and implementing an organizational communication strategy takes guts. Any communication director or vice president of communications will tell you that the process oftentimes is like taming an alligator. The situation can be further exacerbated if you are a new hire. In unfamiliar territory, it’s hard to navigate through the murky waters of change management and organizational politics.

And, while you may be able to saddle up with ease, taking the reins and delivering a meaningful strategy, will take time, relentless passion, a compelling vision, and world-class execution. Your implementation efforts will live or die by quality of your communication strategy. Continue