Workflow - Thursday, May 28, 2009 11:58 - 0 Comments

Design for Mailing

One alignment within the graphic design and marketing industries is customer outreach. Typically this takes the form a mailing campaign intended to reach new customers, to educate current customers, or to offer new/current customers services or sales. Over the past several years, much of this outreach has moved online. However, design and marketing firms continue to understand the power of providing a tangible message that cannot be eliminated with a simple click of the “delete” key.

Creating a piece for mailing can be both rewarding and educational – and actually more of the latter than you’d think. When designing a piece that will be mailed, you may be surprised by how many variables there are to be explored. Creating a design plan based on these variables prior to beginning the project will ultimately save time, money, and sanity (especially for the designer!).
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