Strategy - Friday, February 5, 2010 8:50 - 0 Comments

Redesign Process Decision: In-house or Outside Contractor?

How to determine which redesign process your magazine should take

The Big Decision
You have finally come to grips with the fact that your magazine needs an overhaul and a redesign is eminent. You have done the market research and received everyone’s buy-in on both the editorial staff and the design team. Great. Now what? This is often decision-making time for many publications. This is the point where the team needs to decide whether they want to handle the redesign in-house or contact an outside contractor to take on the job. Ok… Now, how do you decide which is the right redesign process for you, your team and your publication? First and foremost, ask yourself: Does your team have the talent and time to pull this off? It’s a no-brainer but it has to be asked. Do you feel like your in-house creative team has the knowledge, talent and time to pull off a successful redesign at the quality level you expect? If the answer is yes, continue reading. If the answer is no (or you had to think about it way too long), go directly to the Outside Contractor section. Continue