Creative Process - Monday, November 16, 2009 14:10 - 0 Comments

Design Strategy for your Magazine – Part IV

Consistency in Implementation is the Key

With a fresh, well-targeted design for your publication now in place you are ready to take the steps to make the ongoing implementation consistent and streamlined. If you have been following my four-phased process for developing the design strategy for your magazine, don’t stop yet. The fourth phase is critical to the ongoing success of your publication.

Many organizations skip the development and documentation of the style guide. Don’t do it. I promise you, you will regret it later. It may be when a new designer has to take over or when your boss tells you to make the type smaller to fit in more content. At any rate, take the time to build the style guide and use it as your manual, road-map, bible, or whatever you would like to call it. Continue