Strategy - Tuesday, March 16, 2010 15:33 - 0 Comments

Brand and Design Procurement Done Right

Design excellence directly affects business results, inspires and influences reputation, and showcases an organization’s dynamism. Strong identities have meaning and influence. Any city, state, government agency, or international organization that is keen on improving image, sustainability, and economic development needs to consider the impact of its current identity and evaluate whether or not its brand furthers the organizational mission.

In recent years, this kind of brand evaluation has led to an increase in procurements for place or community branding by cities, brand guideline development by government agencies, and brand revitalization by international organizations.

The procurement process for these services typically requires a proposal from competing firms detailing evidence of approach and work samples. Some organizations opt for multi-stage process—one that includes in-person presentations to get details of the brand design and development approach and to determine personality, chemistry, or best fit with a participating vendor. Continue