Strategy
Strategy - Tuesday, April 28, 2009 15:46 - 0 Comments
Magazine Mission Statements
Mission Critical
Would you ever drive your car with a bag over your head? If you did, it sure would be a challenging ride. You would get lost. You may veer off of the road or cross the yellow lines into someone else’s territory. We all know this would be a very bad idea. This dangerous driving scenario comes to mind as we deal with an ongoing problem seen and over again working in the publishing industry: Why are so many magazines being published “in the dark” without a mission statement? It’s just like driving with a bag over your head.
In our work we see many editorial teams struggle with this. They either don’t have a mission statement or don’t see the importance of having one. Some have a mission statement that communicates nothing about why they publish or how their magazine is different from all the others.
Continue![]()
- How to Reach 44 Million People
- DPS Battle Royale
- What “Happy Feet Two” Can Teach Us About Our Business
- Keep Old Posts Private in new Facebook Timeline
- Want to build brand? Give voice to the fire.
- What Print Designers Need to Know About the Web
- Global Trends in Design
- Social Bookmarking with Delicious
- Online Magazine Conversion
- Choosing a Color Palette
- Thanks for this information. I will put it to good use.
Jodie Randisi, author,...
- i couldn;t agree much more with the school thesis statement! additionally, weblo...
- I agree with your details, wonderful submit....
- Paul,
Thanks for your response. I agree that sincerity is often overlooked when...
- Vince,
Nice article... While you make many great points... there is a specifi...
Want to find out more about us?
Visit the Bates Creative Group homepage
Want to hear more from BCG? Join our email list.
Are you a member of LinkedIn?
Join our professional group.
On Facebook?
Become a fan.
Short, timely messages from BCG.
Follow us on Twitter.

BCG Home