Trends - Tuesday, January 26, 2010 10:00 - 0 Comments

What Can Red Do For You?

A Color Trend With Traction

In the past few years, a keen observer might say that green has made its way to the top of the color power list. Anyone keeping up with the news will find green philosophers waxing poetic about the environment, corporate social responsibility (CSR), sustainability communication, greenwashing, and green tea. The combination of new environmental mindsets and corporations positioning social responsibility efforts under a green label has raised the profile of the color green.

In a recent corporate social responsibility and sustainability Google alert, I saw a listing titled, “RED is the new green.”¹ Intrigued by the possibility that red may be scooping the trendiness of green, I did a Google search on the phrase—45,000 hits.
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