Pack a Punch with 140 Characters

Evidently Twitter is not for everyone: 60% of all twitter users don’t return after the first month according to State of the Twittersphere, a new report released by Hubspot. But for those who do tweet for business, it can be a great tool to draw attention and traffic to your site or blog.

Will Twitter last?
Between five and six million users are engaged with this social media tool. Whether it does or doesn’t last is not the question unless you are thinking about investing large sums of money and time with Twitter.

How can I use Twitter to engage followers with our content?
Find those with mutual interests using tools like Tweet Works and Twitter Search. Then follow conversations, join in conversations and start conversations. NO promotion – offer relevant and useful information and links.

How much time should I spend on Twitter?
When is your Twitter audience engaged? When are conversations happening that you could or should be participating in? When do you have something timely to say? Get a rhythm going and try to be consistent [time of day, number of times a day].

How do I know if Twitter is working?
A useful article, “Best-in-Class Twitter Strategies” written by Courtney Barnes that appeared in MIN Online May 19, 2009 shares Twitter metrics.

My favorite Twitter tools are:

• RetweetRank – track re-tweet of your posts
• TweetDeck – Tweet filtering, search and organization
• Bit.ly: – a URL shortening tool that also tracks click traffic from Twitter
• Backtweets – track tweets that link back to your Website or blog.

Don’t miss reading about how to use Twitter in business at: http://www.mediahelpingmedia.org/content/view/400/1/

Lou Sabatier
Twitter: louannsabatier
www.sabatierconsulting.com

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