Creative Process - Monday, February 14, 2011 11:48 - 1 Comment

How to Choose a Color Palette for Your Brand

Introducing the Dewey Color System

When you see the iconic Coca-Cola logo, you see red. When you see your local UPS truck drive by, you see brown. But what, exactly, are the implications of these bold color choices?

Think of how you’re currently choosing color schemes and what you want them to do. Are you trying to instill an energetic vibe? Convey trust? Inspire people to take action? How does one go about choosing colors that send precisely the right message?

When facing the initial stages of a brand identity campaign, designers and marketing gurus alike should consult the Dewey Color system, the world’s first statistically valid color test. Continue