Creative Process - Thursday, October 1, 2009 8:57 - 0 Comments

Design Strategy for your Magazine – Part III

Design to Engage

I hope you have finished with your definition phase by the time you are reading this article. With the definition phase completed it’s now time to engage a designer… But how does on do that?

A question frequently put to me is “How do I find a designer?” There’s plenty of listings available, so the ‘how’ is pretty simple. The real important question is ‘How do I engage with and select a designer?’

First you’ll need to determine if your organization requires bids or has a Request For Proposals process. If you are seeking a seasoned publication professional, the RFP process can act as a barrier. Many may not be willing to respond to a lengthy RFP process, especially when the bid price is a large determining factor. Continue