BCG HomePosts Tagged ‘identity design’
Brands that Get It, Creative Process, Inspiration, Strategy - Monday, February 25, 2013 13:54 - 1 Comment
Brands that Get It: New Zealand Antarctic Research Institute
The New Zealand Antarctic Research Institute is a brand that gets It. Our Creative Director, Erik Hansen, brought this non-profit rebrand to our attention as one of his recent favorites, and for good reason. As we perceive it, the Institute decided to rebrand with the goal of capturing everything the Institute is responsible for into the new identity.
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