Strategy - Monday, April 2, 2012 17:27 - 0 Comments

What “Happy Feet Two” Can Teach Us About Our Business

I have a seven year old boy. I watch a lot of kid’s movies. Ask me about James Woods’ performance as the voice of Hades  in Disney’s “Hercules,” just ask me. I can see you edging away already, I’m kidding.

Let’s talk about the “Happy Feet” franchise, and what these movies can teach us about the business of marketing. Not the business of marketing movies, but about building great creative product and brand.

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