Inspiration - Thursday, February 11, 2010 11:44 - 0 Comments

Niche Magazines Show Passion for their Readers

Show them more love with better design

As I return home from Tempe, AZ after speaking at the 2010 Niche Magazine Conference, I was inspired to write about the energy I felt at the conference. It was clear that many small publishers have weathered the economic storm over the last two years and were there to find new solutions to take their B-to-B, trade or consumer magazines to the next level. While most have met with challenges in the recent past, they are more optimistic than ever to grow using the new opportunities in front of them in media publishing. Attendees shared ideas and stories of successful use of social media, creating more powerful and useful web sites and how they planned to increase revenue over the next several years.
Continue