Strategy - Tuesday, September 21, 2010 11:08 - 0 Comments

Transitioning Magazines from Print to Online

Strategy Cures Digital Headache

Association Media and Publishing’s “Integration of Print to Online Roundtable” discussion—or perhaps support group is more accurate—was facilitated by Debra Stratton of Stratton Publishing & Marketing and included publishing professionals from a wide range of trade associations. As the roundtable discussion at the association’s Annual Meeting in June got underway, common areas of frustration stemmed from budgetary cuts, formatting for mobile devices and a general lack of digital strategy.

Roundtable participants agreed that their small staff and recent cuts in production budgets are making the digital transition challenging and costly. In many cases, this means that publications can only put partial content online and often in a low-tech, unappealing format. Participants also say they have to deal with members asking for (or expecting) a decrease in dues once more content is moved online. Continue