Workflow - Wednesday, September 9, 2009 10:15 - 0 Comments

Color Expectations and Printing

Getting Your Color Correct

“This is brick red. I wanted RED-red.”

Color is in the eye of the beholder. This is especially true when it comes to setting color expectations in printing. While saying “I want the cover to be red” sounds simple enough – “red” means many things to many people. The red car that just drove around the corner is a different red than the apple you just bit into; just as the red of  a sunset is different than the red of a stop sign. This article will provide information for your print piece as it relates to color selection, and insight to help meet your final color desires.

It may seem that the design and color selection process for your printed piece starts when the designer sits down at the computer to begin working. However, if your piece is color-critical, it is a good idea to meet with the designer prior to discuss your color needs. If the company logo is mandated to be a specified color, the designer will be able to ensure this happens. Early consultation will reduce the need to make adjustments further into the process that could hinder overall timing or result in unexpected design modifications. Continue