Inspiration - Thursday, May 28, 2009 11:58 - 0 Comments

Print is Dead?

Not for those Meeting the Changing Needs of Readers

Is the end near? Can we print another issue? Will we lose more readers to the Web? These are only a few panicked questions being asked by publishers on a daily basis.

Instead maybe they should be asking these. Do we understand our reader’s needs? Are we maximizing the Web with exclusive online content, social media and marketing opportunities? Can we change our business model to save money, refine distribution methods and engage the reader more?
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