Strategy - Thursday, June 4, 2009 8:39 - 0 Comments

How to Start a Magazine

Fully Prepared, You May Succeed

Yes, people are still launching magazines. As I mentioned in a previous post, Samir Hussni wrote in his March 1st, 2009, article for Publishing Executive magazine that in 2008, for every magazine that closed its doors, 20 new magazines were born. Today we are all asking the question: how many of them are succeeding? It may be too soon to tell at this point.

In today’s environment, launching a new magazine requires a strategic approach for sure. A great idea for a magazine is a good start, but certainly not all you need. Without the proper research, business plan, strategy and publishing experience, the magazine is not likely to succeed.
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