Trends - Wednesday, September 30, 2009 10:52 - 0 Comments

Social Media for Business

The push to bring your business presence to the social media sphere is nothing new. But it’s been gaining momentum as legitimacy as a real business tool in the last year – so now the pressure’s on.

In the rush, any strategy seems to have been lost in a lot of cases. For example when using Facebook or Twitter, many peoples default mode of thinking is very casual and that colors the content posted to those media. It’s surprisingly common to see what I would deem as personal info, posted to media outlets that are in theory, for a company.

While there’s nothing wrong with a blog/Facebook/Twitter being more casual than a corporate site, and it is a great way to engage customers and colleagues on a more personal level. There still needs to be plan to the casual nature, the business blog is not the place to talk about an employees child’s 1st birthday party. Continue