Strategy - Thursday, March 4, 2010 10:22 - 0 Comments

Print and Online Magazines

How to make a wonderful harmony

We start each business day with the dream of learning the secret to making our magazines flourish in both print and online. Depending on your passion you may prefer one option over the other. Clearly, there is still a strong desire for a print edition in many topic areas. There are also many publishers behind the eight ball with their magazine’s online presence or lack thereof. Many do not want to accept change, or have not fully embraced, or understand, the power of the Web, video, social media, mobile applications, or whatever the newest technology is when you are reading this.

For some publishers the flip page PDF may serve a purpose. It may be providing opportunities for expanding international readership or creating an online-only option for its readers. Advertisers benefit since it can expand the number of those who will see their ads and they can actually see the analytics and track it. Allowing advertisers the opportunity to share much more with a link to their site. Continue